Tasked with writing a series of headlines for the New York City Triathlon, I thought back to the five years I spent in NYC. Anyone you meet in New York who’s got a goal in mind is hustling hard seven days a week—that’s the vibe of the city. I wanted to incorporate that relentless focus and energy into the messaging for this print ad. BYOH.
Headline copy: Melissa Komadina
Design: Kody Goodson