As a UX designer with a strong background in UX writing, copywriting, long-form content and marketing, I believe content drives the design and architecture of any good user experience. Informed by customer data and qualitative research, my favorite part of my job is developing testable hypotheses and interpreting research findings to know what to do next.
I’m passionate about studying difficult problems and subject matter in depth, adding the appropriate context and bringing my colleagues up to speed so we can all move forward together with the same understanding. While having a big-picture perspective keeps me heading in the right direction, I get excited by the details and the small changes that could have a huge impact.
I’ve worked for Fortune 100 companies and small businesses, but my favorite experiences have been with teams who systematically use data to experiment and learn quickly, and who view partnerships with sales, marketing and customer support as essential to their success—and vice versa.
Two truths and a lie
I’m a Cicerone Certified Beer Server, I've run nine half-marathons (including the Leadville Heavy Half, which is technically 15 miles), and I’ve appeared in an issue of Cosmopolitan magazine.
Skills and expertise
Design and strategy
Customer journey mapping
Data analysis and interpretation
UI design (Material)
Usability and A/B testing
Creating editorial calendars